CRM

Early implementations of CRM were primarily Sales Force Automation (SFA) systems. These systems often were expensive failures because they lacked the functionality to assist sales executives in actual selling. Most implementations restricted focus on deal administration and sales force management. Today large enterprises are moving away from SFA systems to a more integrated business model that can add value in every stage of the sales cycle and easily adapt to the changing objectives of the enterprise. Today, effective CRM systems unify processes across the enterprise and revolve around a customer-centric philosophy that involves sales planning, pre-sales, sales, telemarketing, marketing support, post-sales, and customer support.

Oracle follows this philosophy and offers an e-business solution that contains over 50 specific applications that cover marketing, order management, sales, and service. Oracle has enjoyed significant CRM success and positions itself as an industry leader in communications, complex equipment, consumer goods, financial services, high tech,and public sectors.

ProKarma maintains several CRM specialists within its Oracle practice and has strong experience in the transportation, communications, and financial service industries.